Hyatt India Calendar 2017 made engaging with A Colouring Book for adults
Hyatt Hotels in India wanted to pay tribute to the communities it serves in and reflect India’s rich cultural heritage.
Creation of Tana Bana
The diversity of Indian traditional craftsmanship in textile design and embroidery became the foundation of its conception and final curation. every region has its unique weft and wrap (Tana Bana), and with it unfolds a spellbinding story of its people, crafts, colours, and ancestry. In the calendar, the textile transcends its functionality to become the personification of a place. The calendar also infuses an interactive element - an adult colouring book. The planner side outlines each textile design which could be coloured in for a mindful experience.